Here is EmailWire editorial guidelines. The approval of your press releases depends on adhering to these guidelines:
1. Write Press Release in third person singular
Make sure all press releases are written in third person singular. Do not use "You," "Your,""We,""Us,""Our,""I" in a title or body of release -- unless when quoting someone.
2. Follow this anatomy of a press release
A press release has the following parts: title, subtitle, byline, body of press release, about company and contact information. Follow this format as follows:
Title - Attribute press release title with company name. For example, here is a title attributed with company name: Douglas Lake Completes Airborne Survey on Its 800 km2 Handeni Property. The company name here is Douglas Lake.
Subtitle - The subtitle is explanatory title; it should be about 150 characters. Do not repeat title in subtitle or summary field. Do not repeat it in the body of release. Do not cut part of the body of release and paste as subtitle.
Byline - Add city, state in byline. This starts at the beginning of the body of each press release. For example, Dallas, Texas -- The NEOM chart appears once again by trying to find a bottom. The MACD is showing a solid positive believes that big volume ....
Body - The body of each press release should start with a byline as mentioned above. Each press release should be at least 350 words long.
About Company:
This section tells readers about management, what each company does; the product or services it offers. Replace "Company" with company name. For example. "About The Stockfather"
Contact Information - Enter contact name, email address and phone number at the bottom of each press release.
3. Legal Press Release:
If a press release is about a lawsuit, it must contain a docket number. EmailWire will not publish a legal press release without a docket number.
Here are criteria we use to reject submitted press releases:
- Submission does not meet above guidelines or format.
- Use of generic images; use of images or logos that belong to other companies.
- Submission reads like an advertisement or a classified ad. A press release must have a news angle.
- Press release is not unique -- do not post same press release twice unless issuing a correction.
- If it is a correction, it must be stated thus. Changing words in a press release and saying the same thing does not make a press release unique.
- Duplicate title of a submission in subtitle or body of a news release.
- Submission contains ALL CAPS in the title, subtitle or body a press release.
- Title contains a question or includes "How to".
- Submission reads like an article. We can only accept articles if they are converted to a press release format.
- Headline or body of the release is not newsworthy.
- There is no company attribute in title.
- Submissions about "get reach quick" scams, multilevel marketing, payday loans or smokeless cigarettes.
- Submission contains keyword spamming, for example sprinkling keywords within press releases that are not in proper prose.
- If submission has more than 5 stock ticker symbols.
- Submission reads like an advertisement or SPAM. Post newsworthy news.
- Press release has words like FREE, "Make Money", "Don't miss this opportunity!", SALE!!!!
- Poor newsworthiness - The release does not have sufficient news value for distribution.
- Prohibited content - The release contains prohibited content such as adult or gambling content.
- Poor writing quality - The release is poorly written and/or does not make sense–especially if it has grammatical errors.
- Insufficient contact information - contact name (first and last name), telephone and/or email address is required.
- Contact information is written in lowercase.
- Content of press release is obscene, libelous, slanderous or otherwise defamatory, false or misleading or which violates any copyright, right of privacy or publicity or other right of any person.
- Submission of legal nature or of a lawsuit does not contain docket number.
- Any other reason not mentioned above at discretion of editor or publisher.
If a press release is rejected, the author will be notified of the reason the release was not accepted.
