VEON Ltd (ADR) (NASDAQ:VEON) announced recently that it’s upgrading its strategy to position itself as a leading online player by launching mobile messaging app in four additional markets including Russia and Pakistan. The messaging app is designed to compete with both WhatsApp owned by Facebook and Viber which is managed by Rakuten.
The app offers instant messaging service to its users without them incurring data charges as it’s usually the case with other mobile apps. The new markets that the global telecom operator plans to offer the new global personal internet platform is Ukraine, Georgia, in addition to Russia and Pakistan.
Italy will be following by end of the week. The app, which is known as VEON was disclosed to Italians earlier in the year and now the upgraded version will be made available soon to hundreds of people across the world.
The latest launch marks a huge milestone for the company’s aspiration to improve the online experience for its consumers in the future markets. With the new app, VEON is ready to lead in the personal internet revolution by concentrating on bringing personalized customer experiences to the user based on context.
The new podium is an inventive move on communication and text messages and it emphasizes on advanced identity management, excellent customer service, personalized content, and other high-quality services. VEON gives their customer the ability to access instant chats, calls, and other outstanding features on the mobile internet.
The company’s integration of great data analytics and their artificial intelligence systems allows customers to realize new content each day which includes individualized trending stories, videos, and music through VEON’s stunning interface. In addition, the platform’s splendid functions are completely free of charge for its customers hence network customers can still access it even when they are out of credit.
VEON intends to offer the simple ways of communication for free while reducing its partnership proceeds with other famous internet services it provides via its mobile network app. The company has promised to make the self-titled app accessible through major app stores for its consumers to freely download though more details will be revealed later in the coming few weeks.
