Sprint Corp (NYSE:S) today has collaborated with Onion Labs to release online video series. The decision will take an ironic view of former Verizon popular man Paul Marcarelli who is featured in most Sprint advertisements. The new online videos with the popular guy have immensely been felt across the whole nation.
Sprint, a communication service company that serves customers with numerous innovative technologies, decided to partner with Onion Labs to create the most victorious adverts which will concurrently feature the popular man, Paul. The Onion Labs has released the six-part series identified as Your World with Luther North which is similar to a TV News Magazine and discovers the Americans’ fascinations with Paul.
The Sprint Chief Marketing Officer, Roger Sole said that as the top company in telecommunications they were looking for best ways to fascinate its customers with Paul who has switched from Verizon to Sprint. The company collaborated with Onion Labs to create very attractive and captivating video series that takes an amusing move to describe Paul switching to Sprint.
The new series Your World with Luther North will feature titles such as ‘The Switcheroos’, the Paul’s impersonators who wear yellow shirts and thick glasses outfits; the parents who are naming their newborns after Paul; a huge budget of Hollywood biopic based on the popular guy, Paul; and the 30-feet statue being constructed that features Paul.
In June last year, Sprint made its first ad that featured Paul to create awareness of the Sprint’s enormously advanced communication network and to emphasize the competitive prizes that the company is offering to the customers. Since that time, Paul has appeared in various Sprint’s ads on print, TV, online, and digital advertisements. The reaction to the Paul advertising campaign has been exceptional and extraordinary. The imaginative first ad had more than 14 million views on YouTube only. The Onion Labs Vice President and General Manger, Julie Scott commented that they partnered with Sprint to develop a top satire of news magazine revealing the unbelievable impact of Paul’s move across the whole country.
