Oracle Corporation (NYSE:ORCL) Retail Is the Choice Of Miroglio In Its New Omnichannel Initiative

Oracle Corporation (NYSE:ORCL) reported that Miroglio Fashion has chosen its Omnichannel Suite of solutions.

The aim of the innovation

The Italian Fashion company selected solutions from Oracle including Oracle Retail Customer Engagement, Oracle Retail Order Broker and Oracle Retail Xstore Point-of-Service. Miroglio is unveiling a retail innovation initiative going by the name the Retail 4.0 Program which includes Oracle solutions. This is in a bid to improve the efficiency as well as the performance.

The outcome of the Omnichannel Suite solutions

The fashion company manufactures and distributes 11 brands which include Oltre, Fiorella Rubino, Elena Miro’ and Caracte’re in its more than 1,110 retail shops located in 34 countries.

Hans Hoegstedt the new CEO of Miroglio Fashion stated, “Innovation is part of the DNA of Miroglio Fashion. With this innovation initiative, we want to bring 4.0 solutions.” He added that the innovation includes, RFID, Smarter Stores as well as a Dealing Room for replenishment alliance.

The 4.0 initiative gradually gives body to the vision of Miroglio’s vision of the future of retail. The technology will help the company explore the full potential of the people empowered in the required knowledge of needs and expectations of women who opted on the company’s brand as their choice.

The alliance performance

Oracle Retail Technology and digital will be used in retail to provide the customers with a richer shopping experience. In the process the company will be able to increase and improve the efficiency in their stores. The solutions are expected to replace the international network entirely including the directly operated stores as well as partners.

The Omnichannel initiative is developed in collaboration with Oracle Retail Consulting. With support from the Oracle Retail implementation, the initiative will result to new methods of integrating the physical stores with the online network.

Oracle Retail has developed cornerstones that outline their solution strategy according to Ray Carlin the senior Vice President and the General Manager at Oracle Retail. He added that innovation is very crucial to the company’s go forward strategy. Oracle is therefore very humbled to be considered in such an important innovation initiative by the Miroglio group.

Oracle stock closed at $44.18 on Wednesday after declining with $0.01 or 0.02%.

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