Comcast Corporation (NASDAQ:CMCSA) has in the recent introduced new Xfinity Mobile which combines the America’s largest and most reliable 4G LTE network and the largest Wi-Fi Network ever. This was based on the need to put the company at a strategic level where it can be able to compete favorably with other companies. The Xfinity Mobile has been characterized by such unique features as choosing to go unlimited or paying for data. This plan, also, provides for up to five lines which include unlimited talk and text as well as no line access fees. This has always enabled customers to get a better wireless experience for less money on the most popular devices.
With such a plan, the customers; both loyal and potential have been assured of the best networks and the best products designed to save them. According to the president of Comcast Mobile, Greg Butz, it is clear that with such a product (Xfinity Mobile), it will be convenient for customers to achieve mobility while enjoying a simple solution for internet and entertainment in an out of the home comfort.
Competitive Strategy Needs to Enhance Sustainability
With the recent launch of a competitive strategy; where Comcast is planning to use NBC shows for curbing competition from Netflix, the company will enhance its mobile products sale and popularity by ensuring that it uses a wide variety of NBC online videos.
According to the company’s president, there is need to make sure that the customers utilize the mobile products by consuming NBC programs. With the launch of the Xfinity, analysts confirms the possibility of the company putting itself at a strategic position where it can curb stiff competition from other Mobile companies and enhancing profitability and sustainability needs. From this move, there are a number of projected benefits which the Comcast Inc. can accrue both in short and in the long run.
Potential Impacts of Linking NBC Program Plans with Xfinity Mobile Product
According to Comcast Investor News, the introduction of Xfinity Mobile is a strategy which will complement the plan towards using NBC programs. The most attractive benefits associated with this move is that Comcast will be in a position to ensure that its Mobile products will achieve more sales due to the need for customers to achieve mobility and live streaming from NBC programs. It is also expected that Comcast Inc. will set a pace as far as rival competition is concerned.
