The use of 3D printing technology is no longer common perhaps as a result of its high cost and slow pace. In fact, a lot of companies that have invested in it have hit real blocks including lack of manufacturing expertise which is very prevalent. But apparently, many people are interested in the technology according to Mike Vasquez, founder a digital manufacturing consulting company 3Degrees. Their only worry is whether or not it will match their business expectations.
Nonetheless, it may be of use in some production companies the likes of Pella but only in making prototypes. It is also in use in making plastic molds for teeth alignment and creating tools activities which still have to bear costs even though the materials may have improved.
HP Inc (NYSE:HPQ) ushers in a new era for the industry
Three of every four companies that are using 3D printing feel wasted. Those who may want to back it up with more expertise will still need to spend more time in its implementation and training of users. Hence it is going to be a little repulsive according to Vasquez.
However, everyone must admit that the society is growing regarding technology and the 3D printers ought to be revamped for better use. HP Inc is right on the spot with its $130,000 printer that is hitting the market later in the year. The company says that the device will reduce the expenses by half and will be ten times faster than its parallel printers.
Value proposition versus evolving business
HP’s entry could be a competitive blow but on the other hand, it will help in expanding the market for 3D mass production. The likes of Jabil Circuit Inc are already eyeing the printer citing that its printing of end plastic parts for aerospace will be made cheaper by the 3D printing other than the use of injection molding processes.
According to HP Chief Technology Officer Shane Wall, the new project is of a high strategic value given the growth of the mass production in the market. HP is using BMW AG, Nike Inc (NYSE:NKE)., and Johnson & Johnson (NYSE:JNJ) as its development and strategic partners as they all seek to implement new but profitable changes in the industry.
